YouTube is a video-sharing website headquartered in San Bruno, California. The service was created by three former PayPalemployees in February 2005. In November 2006, it was bought by Google for US$1.65 billion. YouTube now operates as one of Google's subsidiaries.The site allows users to upload, view, and share videos, and it makes use of AdobeFlash Video andHTML5 technology to display a wide variety of user-generated and corporate media video. Available content includes video clips, TV clips, music videos, and other content such as video blogging, short original videos, and educational videos.
Most of the content on YouTube has been uploaded by individuals, but media corporations including CBS, the BBC, Vevo, Hulu, and other organizations offer some of their material via YouTube, as part of the YouTube partnership program. Unregistered users can watch videos, and registered users can upload videos to their channels. Videos considered to contain potentially offensive content are available only to registered users affirming themselves to be at least 18 years old.
How could my music video going to attract my ‘perfect audience member’... Firstly... Places:Trendies like the streets with some vintage shops,design office and the places with the graffiti on the wall. so it is like these...
Secondly...
Fashion:I will think of the fashion style that Trendies might like and I will consider this point in my music video... It might be some brands like Top shop,H&M,Stylenanda...
Creatives are motivated by the desire to produce original content and pursue their dreams as a ‘career creative’ – it’s not just a hobby, it’s a way of life. This Tribe unites various disciplines including (but not limited to) fashion, art, design, music, photography, dance and drama – with members collaborating on projects to get.
Trendies
Trendies are a burgeoning Tribe with no signs of abating – and they are getting younger by the day. The high street has exploded with brands like Urban Outfitters and Topshop offering off-the-peg Hipster-influenced styles, so channeling your inner Cara Delevingne or Harry Styles has never been so easy.
well...I have some examples here...Like my friends...
Trendies are a burgeoning Tribe with no signs of abating – and they are getting younger by the day. The high street has exploded with brands like Urban Outfitters and Topshop offering off-the-peg Hipster-influenced styles, so channeling your inner Cara Delevingne or Harry Styles has never been so easy.
Trendies are motivated by the current trends du jour, looking to street style, celebrities and authoritative media brands for inspiration on music and fashion – in short, the latest in cool. It’s about tapping into what’s hot just before it hits the mainstream and picking it up online or on the high street, with key pieces nabbed from vintage, charity shops, or the ultimate Trendie pilgrimage – shopping on Brick Lane in London.
Fashion is the Trendies first love, but music is next in line – especially picking up the latest mixes online to flaunt on social media or their blog. Online representation is huge for this Tribe – Instagram, Tumblr, YouTube and Mixcloud are the perfect platforms for showing off and being spotted. The meteoric rise of the style blogger, from 16 year old Tavi to Style Savage’s Steve Salter, has popularised Trendie icons in the media. These are everyday young people that have achieved the ultimate Trendie dream – transforming a love for fashion into lucrative careers, and gaining legions of followers in the process.
Essential dates on the Trendie calendar? Festival season is a chance for Trendies to show off their vintage meets high street inspired looks, from Bestival in the UK to Croatia’s Outlook Festival. High street designer collaborations are still coveted, you’re sure to see Trendies first in line at the next designer for H&M launch.
Above is the picture of the 9 shots of the music video of Miracles in December. 1) At the beginning, it shows a boy sit on the chair and play the piano, the camera used mid shot at this moment. 2)Then the camera uses a extreme close up to show a boy looks the landscape outside the window and the camera uses close up so that it can shows the mood on his face. 3)After that,it showed that there is a boy sit on the window with the rings on his hand and the camera use a long shot at this time. 4)Then a boy walking into a room to collect his CD and walk out of the room,the camera use a mid shot to show his sadness mood on his face. 5)When the singer 1 doing the lipsyncing, the camera use a mid shot to show his lipsyncing. 6)Then the camera change the view into singer 2 doing his lipsyncing. At that moment, the camera use a mid shot/close up. 7)As the story continue, it then shows a bot sit on the sofa looks like thinking of something. The camera use a long shot at that time. 8)Finally it shows that the boy meet with his girlfriend and the camera shows the smile on his face and use a mid shot/point of view at this time. 9)However by a person walk by,the girl disappeared and the camera use a mid shot/close up at this time to show the sad feeling on the boy's face.
The video begins when a young man is seen walking alone in a small town to the snowy football fields in a morning winter. A cut-scene shows Swift inside a house wearing a comfy sweater draped over one shoulder. She is brooding and singing about her lost love while wandering morosely around her apartment. She is also seen sitting in the bathtub, missing her boyfriend who she didn't treat well when they were together. About halfway through, it starts to snow inside the spacious house. A montage of Swift writing a letter is shown alternately with scenes of her boyfriend strolling around the town. It is then revealed that the whole situation is the aftermath of a break-up between Swift and her boyfriend. It is also shown that Swift slips the letter that she has written in his coat pocket before he leaves. The final scene shows her ex-boyfriend sitting in the bleachers, reading her apology letter.
The video starts with Swift standing on a bridge while pensively gazing across the water and remembering a lost love. She then takes a walk along the Ile de la Cite in Paris, wearing a Red dress with white flower appliques and blue peep toes and sits beside the river Seine. The video draws comparison to that of singer Adele's music video "Someone Like You" and Swift's own "Back to December" (only much happier).She then rides a bicycle, wearing a blue and white floral skirt with white cat flats with sun glasses on and bikes down a Cobblestone street. She goes shopping and tries on new clothes, which is inter spliced with shots of Swift talking (singing) to a man. At a cafe while sipping cappuccino her attention is brought to a French man to whom she was talking earlier. He starts taking snapshots of her with a new Leica M camera. They then have a bitter-sweet conversation, laughing and giggling at each other. The following clips shows Swift sitting at a park and sampling pastries. They also show Swift walking by the Seine. The clip ends with the two walking side-by-side, as Swift allows herself to "begin again." Entertainment Weekly thought the video was “another classic bittersweet Swift joint,” writing: “Though her boyfriend doesn't laugh at her jokes and bores her with stories about his family’s Christmas movie-watching traditions, she finds the ultimate salve: Wandering through the streets of Paris, chuckling with handsome dudes in a café (and probably snacking on snails or something) It’s a lovely clip, but a little bit sleepy. Also, there’s something about it that recalls ’Back to December’ — is it the color palette, or just the general moodiness?”.
Francis Lawrence (born March 26, 1971)is an Austrian-born American director and producer.
Lawrence was born of American parents in Vienna, Austria. His father is a physicist who taught at California State University, Northridge and his mother is V.P. Technology at a PR agency. He moved to Los Angeles at the age of three. Lawrence worked as 2nd assistant camera on the feature Pump Up the Volume directed by Allan Moyle prior to earning his bachelor's degree in film production at Loyola Marymount University Film School. He went on to work as first AD on the feature Marching out of Time directed by Anton Vassil in 1993. Francis Lawrence then joined ex-classmate Mike Rosen in co-directing music videos. Lawrence directed his first music video for Michael Blakey, president of Atico Records and Tidal Force drummer for that band's single, A Man Rides Through. Soon, Lawrence became known for his original and imaginative music video scripts and visual directing style.
In April 2012, Lionsgate Films announced that Lawrence had been selected to direct the film adaptation of the novel Catching Fire.The book and film were the sequel to the blockbuster hit, The Hunger Games starring Jennifer Lawrence. This film adaptation of The Hunger Games was directed by Gary Ross, and both novels were written by Suzanne Collins. Lawrence was officially confirmed as the director for the film on May 3, 2012. He was back to direct the two final parts of the series: The Hunger Games: Mockingjay – Part 1 (2014) and Part 2 (2015).
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